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The Impact of Promotion and Price on Purchase Decisions with Buying Interest as a Mediating Variable in Celosia Flower Garden Bandungan

Authors

Lu’lu’ Nuraeini Universitas Muhammadiyah Semarang
Nurhayati Nurhayati Universitas Muhammadiyah Semarang

Keywords:

Promotion, price, Buying Interest, Purchase Decision

Abstract

The research purpose to analyze the influence of price and promotion buying interest in the Celosia Flower Garden in Bandungan. The population in this sample is respondents who have visited the Celosia Flower Garden Bandungan with an age category over 17 years old. The research method used is the analysis tool used in this study is the Structural Equation Modeling (SEM) analysis tool.The results of this study show that Promotion has a positive and significant effect on Buying Interest. Price has a positive and significant effect on buying interest. Buying interest has a positive and significant effect on purchase decisions with. Promotions have a positive and significant effect on purchase decisions. Price has a positive and significant effect on the purchase decision

References

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Published

2024-07-27 — Updated on 2024-11-25

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How to Cite

Nuraeini, L. ., & Nurhayati, N. (2024). The Impact of Promotion and Price on Purchase Decisions with Buying Interest as a Mediating Variable in Celosia Flower Garden Bandungan. Economics and Business International Conference Proceeding, 1(2), 299–308. Retrieved from http://429005.jxltd.asia/index.php/EBiC/article/view/444 (Original work published July 27, 2024)