Safitri, N. ., and A. . Fajri. “Celebrity Endorser, Advertising and Viral Marketing on The Interest Buying Among Gen-Z”. 2024. Economics and Business International Conference Proceeding, vol. 1, no. 2, Nov. 2024, pp. 990-7, http://429005.jxltd.asia/index.php/EBiC/article/view/511.